For years my family grew up using a small town pharmacy. I remember as a kid walking into the store with my mom or dad and having the owner/pharmacist saying hello to us, but he did it using our names. I thought that was the coolest thing ever, the owner of a store knew my parents and I, we must be a big deal. I mean how often do you walk into Sears, J.C Penny, Walmart, etc. and have the owner say hello to you using your name? How often do you meet the owner of those stores?